Crowd Psychology for Crowd Safety Management

14 Sep 2023 - 15 Sep 2023 / 09am - 05pm

This masterclass is provided by Prof. John Drury, internationally renowned as an expert in the field of Crowd Psychology. The masterclass is relevant for anyone responsible for the safety of crowded places, public events and public manifestations, may it be involved in crowd management, the design of event locations or the development of strategies aimed at influencing crowd behaviour at events, stadiums and other entertainment areas. John Drury has previously delivered this masterclass in various countries. The content of the teaching material will be completely updated for ESI, to match the latest insights and developments.

In the masterclass, you will gain insight in the latest scientific techniques and research results in the field of crowd psychology. You will also get to know different core concepts and principles, which can be applied in practice across different domains. In addition, you will receive a series of practical recommendations and guidelines, that will help you apply crowd psychology theories in practice. After having taken this masterclass, you will have new insights that will help you increase the safety and resilience of your crowd at events and other crowded places.


  • Target group: anyone involved in crowd management of public events and public manifestations, the design of event locations and the development of strategies aimed at influencing crowd behaviour at events, stadiums and other entertainment areas. (Event agencies, producers, security organizations, safety & security consultants, police, security regions, municipalities, architectural firms, amusement parks, concert halls and stadiums)
  • Description: masterclass in which the latest scientific theories and applications of crowd psychology are presented. The course equips participants with core concepts and principles that can be applied in practice across a variety of domains.
  • Required prior knowledge: level 5 work or educational degree, basic knowledge of crowd management theories and sufficient practical experience in dealing with crowds at events. If you have any questions about the required entrance level, please contact ESI.
  • Content: hand-out of the presentation, practice cases and the chance to ask John Drury questions about applying the insights after the course.
  • Duration: 2 days from 9 a.m. to 5 p.m.
  • Date: September 14 and 15, 2023 (for nearby hotel options, contact ESI)
  • Location: Het Spoorwegmuseum, Maliebaanstation 16, 3581 XW Utrecht The Netherlands.
  • Number of participants: minimum 10 and maximum 20 participants
  • Price: €1,495.00 per person ex. VAT or AUD$2.395,00 excl. GST. Price includes food & beverages.
  • Teacher: John Drury (University of Sussex) and Syan Schaap (ESI)
If you plan to register for this module and if you have any questions regarding accessibility facilities, you can e-mail

Day 1

  • Introduction to crowd psychology in relation to crowd safety
  • How people behave in emergency situations: from vulnerability to collective resilience
  • Using crowd psychology in communication
  • ‘Personal space’ in static and moving crowds

Day 2

  • Crowds and conflicts
  • Working with group identities and norms to enable collective self-regulation
  • Managing crowd behaviour in a case study: the effective decontamination of mass casualties in a chemical, biological, radiological or nuclear incident (CBRNe).
  • Closing assignment

John Drury is a Professor of Social Psychology at the University of Sussex. He has 30 years of experience investigating crowd behaviour – including mass gatherings, live events and festivals, mass emergencies and crowd conflicts. He has published more than 100 peer-reviewed journal articles on these and other topics. He teaches crowd psychology for crowd safety management at the UK Fire and Rescue Service and to crowd safety managers around the world.


Syan Schaap

Syan Schaap has a Masters in Public Administration. He has specialized in safety at events and crowded places as a consultant for the past 20 years. He founded the Event Safety Institute in 2014 because he felt the need for an independent center of expertise in event safety and crowd management. Within ESI, Syan leads complex projects, is a sparring partner for governments and teaches in various courses. Syan is like no other able to combine the scientific approach with the diversity of day to day practice.


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Price €1.495,00 ex. VAT

AUD$2.395,00 Excl. GST

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